Enjoying The Ride

February 16, 2009

When Lance Armstrong and his competitors on the Amgen Tour of California roll into Paso Robles on Thursday afternoon, they are going to ride right by Mooncatcher headquarters, literally 50 feet away. You’ll find us sitting on our back wall at that moment, enjoying the ride.

But there is another reason we are excited about this event. The City of Paso Robles recently commissioned Mooncatcher to write new media kits that will be distributed to the throngs of journalists covering the race. These media kits are designed to tell the story of Paso Robles as a uniquely multifaceted visitor destination, a place where great wine, fine food, rural flavor and friendly hospitality are just some of the many attractions.

The Amgen Tour of California is the nation’s largest professional cycling race, so it promises to be a magnificent showcase for our region. We are proud to be a part of spreading the good word about Paso Robles.