We are excited to see our storytelling in action on the new Sinor-LaVallee Wine Company web site at www.sinorlavallee.com.
In addition to helping Mike Sinor and Cheri LaVallee-Sinor articulate their winery story, we also helped them strategize the structure and ambiance of the site.
Sinor-LaVallee is an artisan winery with a focus on Pinot Noir, and we felt that a clean, crisp navigational experience was essential for reflecting and exemplifying this focus.
We also built the story around a word that we felt best represented Mike Sinor as a winemaker: fanatical. Anyone who has met Mike knows why this adjective is so appropriate.
With this word as our foundation, we set out to share the extreme dedication and passion that goes into the making of Sinor-LaVallee wines.
